I caught this article on Fast Casual about another consumer mobile app aimed at speeding up guest turn around times. Split is an app designed to allow consumers to pre-order takeout, pay bills and split checks from their smartphones. They boast that it’s free. I’m guessing it’s free for consumers, but restaurants have to pay to use the service or they have some sort of advertising model.
Here are some of points that I found interesting in the article:
- Non Split users are spending an average of 10 minutes waiting in line or closing out their bills
- Gratuities paid through the app are above industry averages at 23 percent
- Restaurants using the app are turning tables an average of 10 times faster
I’ve copied the full article below:
The Ampersand Group, a mobile technology company, announced the launch of its first restaurant application, Split, allowing diners to pre-order takeout, pay bills and split checks from their smartphones. Split’s Atlanta-based founders created the app as a mobile solution to reduce customer wait times in restaurants, the company said in the announcement.
“Split enables diners to take back control of their time when dining in and ordering takeout, which is critical since we’re all short on time,” Daniel Dorfman, Split cofounder, said in a press release. “Through crowdsourcing, we found that diners not using Split are spending an average of 10 minutes waiting in line or closing out their bills – that adds up to 34 hours a year for a diner that goes out just four times per week,” said Dorfman. “We saw an opportunity, with the help of the community, to end this problem.”
Diners can join Split’s Fight Waiting movement by downloading the app and logging their wait times, according to the press release.
“We’re enlisting the help of our community to end excessive waiting when dining out,” Matthew Suber, Split cofounder, said in the announcement. “With enough support, we believe that we can give customers control of their time and improve the overall restaurant experience.”
Split’s beta user data found that gratuities paid through the app are above industry averages at 23 percent, and that restaurants using the app are turning tables an average of 10 times faster. The app is also designed to facilitate faster checkout at quick service restaurants.
“With 65 percent of my business taking place at lunch, getting customers through the line is essential,” said Parimal Patel, Atlanta-area Subway and Five Guys franchise owner. “Split enables my customers to pre-order, which allows us to serve more people during our peak times.”
Split is a available for both iOS and Android users and is free to download, according to the announcement.