Mass Customization: refers to a business strategy to manufacture, market, and deliver products and services customized per the needs of individual customers.
Mass customization has really accelerated its pace in our lives with the expansion of technology. The ability to order and purchase a product that is 80% the same, which makes it easy to manufacture efficiently, and at the same time has a 20% personalization capability engineered into its manufacturing process, so the customer can get more of what they want.
The best example of mass customization in today’s world I think is ordering a new car. I’ve recently ordered a car, and I was able to customize it with the options, colors, technology, etc. that I wanted and made sense for me. Car dealers allow you to customize things that are easy and that add value to their customers. I wasn’t able to fully customize the car, I couldn’t tell them which color bolts to use in the engine or to not have tail lights because I don’t like them. I could pick the rims and the engine size.
We were recently talking to a client that is using the platform, which I love because I always learn something when speaking with the clients. They had an interesting use case for us.
For their franchisees they wanted to have a checklist with 10 must do items on there that every store needs to check every day. Very standard stuff. Then they wanted to give the franchisees the ability to pick and choose other questions for their checklists based off of their needs. Mass Customization.
FYI: that is a genius idea because it allows the franchisees to focus on what they care about at each location and it creates buy-in which increases completion percentages.
FYI, FYI: We are the only platform in the space that can do these kinds of location based customizations. That is why we rock!!!!
Imagine your a franchisee and at one of your locations you really care about bathroom cleanliness but at another location you don’t have a bathroom but you really care about front counter cleanliness. You could mass customize your checklists so that they reflected what you cared about at each location.
This gives companies and users so much more control over what they are focusing on at the location level.
Only OpsAnalitica has the capability to do this in one checklist. Also, we make it super easy to change those checklists as the the management team’s priorities evolve.
Our competitors handle these requests by making multiple versions of the same checklist and put different options in each version but there is a massive cost to doing that. Here are some of the costs:
- Reporting becomes a nightmare because you are now managing 50 checklists vs. 1 checklist.
- You’ll never get it right. There will always be locations that want things that you didn’t anticipate in the same checklist.
- Updating and maintaining the checklists gets so much harder when you have to have multiple versions of the same checklist. With OpsAnalitica if you need to add another question you just do it, if you have 50 versions of a checklist you have to manually add that question 50 times.
- How do you make sure that locations only see their version of the checklist?
The list goes on and on. What we find is that new clients to the space who start with one of our competitors, don’t realize how expensive those costs really are because they don’t know what they don’t know yet. Then after using a platform for while they very quickly realize that they can’t do what they want to do easily and they start looking to make a change.
That is why we are so many of our client’s second Checklist Platform. When people switch to OpsAnalitica one of the top reasons is always around how they weren’t able to customize the checklists enough to meet the needs of their business.
You can either buy a platform that is rigid and try to change your business to fit the platform or you can buy a platform that is dynamic and change the platform to meet your business needs.
The reality is that if you buy the rigid platform you won’t stay. It’s too hard to change the behavior of your teams across all your locations. When the alternative is to just use a better platform from day 1. If you would like to see a mass customized checklist in action, click here to schedule a demo.