The Compelling Evidence that Daily Checklists Increase Sales

For years, OpsAnalitica has been committed to unlocking the true value of using our platform to manage your daily checklists and field teams. We have witnessed our clients achieve remarkable increases in customer satisfaction at their stores with high OpsAnalitica Completed percentages. In fact, it’s common for these locations to enjoy a whopping 90% higher customer satisfaction rating compared to their counterparts with low OpsAnalitica Completed percentages. The impact is undeniable!

However, one crucial question has lingered: What is the financial benefit of achieving high customer satisfaction? When I posed this question to numerous clients, they found it challenging to provide a concrete answer. While the significance of customer satisfaction is widely acknowledged, high customer satisfaction is better than angry pissed-off customers, many businesses have yet to fully comprehend its true impact on their bottom line. So, let’s delve deeper into the subject together.

The Benefits of High Customer Satisfaction:

  1. Customers who are genuinely satisfied with a business are more likely to increase their spending.
  2. Satisfied customers exhibit higher loyalty, resulting in an increased frequency of return visits.
  3. Content customers become advocates, spreading positive word-of-mouth and attracting more potential customers to your business.
  4. Higher Sales!!!!

One of our clients provided us with 4 years of financial KPI data on their locations and I was able to do an in-depth analysis looking at store sales from before they started using OpsAnalitia through last year. On average, locations with an 80% Checklist Completed Percentage experienced a remarkable 8% increase in same-store sales compared to their sales before they used OpsAnalitica for daily checklists. In contrast, stores with a lower average Completed percentage of 50% saw only a modest 3% increase in sales. It is evident that high checklist compliance contributes to a 5% increase in sales—a significant boost!

When a store consistently completes 4 out of 5 checklists deemed vital for running a successful, safe, and clean operations, it shows that they are well managed, that they are focused on controlling what they can control, it addresses the top 3 things that customers want from every business they patronize.

  1. They want to go to a clean and inviting location.
  2. They demand high product execution. They want what they paid for.
  3. They want appropriate speed of service. Customers know how long things should take and they want them done within that time frame.

Freddy Jones an experienced Field Manager explained that when you execute the top 3 items customers are happy and you avoid most issues. When you add some friendly service on top of the 3 you create those wow moments that keep customers coming back.

What I found super interesting about the sales increases, is that for years, I’ve been seeing similar sales increases attributed to great customer satisfaction. A Harvard researcher discovered that a mere 1-star increase in Yelp reviews equated to a remarkable 5 to 9% surge in sales. Similarly, researchers in Orange County, CA uncovered that an A letter grade displayed in a restaurant’s window following a health inspection led to a notable 5 to 6% boost in sales. The evidence is undeniable—well-operated locations, lead to increases in customer satisfaction and sales growth.

By simply ensuring that your stores consistently complete their operational checklists, which they are already supposed to be doing, you have the potential to achieve a remarkable 8% increase in sales across your entire organization. It’s an opportunity you simply cannot afford to overlook!

Reasons OpsAnalitica is the Best Choice for your Operations Management Platform:

  1. The most important part of an Ops Management platform is your ability to see what is happening in your locations in real-time from anywhere and hold your teams accountable for following your procedures. This is where paper checklists and many of our competitors come up short. Managing a ton of locations without real-time visibility and accountability is impossible. You need a platform that makes this easy so you can achieve your goals.
  2. Dynamic Checklists: This revolutionary feature sets OpsAnalitica apart from the competition. It allows you to have one checklist, that customizes itself for each location and shift, ensuring that employees receive the perfect version of the checklist every time. Dynamic Checklists are streamlined and generally quicker to complete, employees love that aspect of them. Since it is just one dynamic checklist it makes reporting and admin easier.
  3. Scheduled Checklists: By scheduling checklists, OpsAnalitica eliminates the guesswork in running your locations. It spells out precisely what tasks the store and field teams need to accomplish and when ensuring consistency and accountability.
  4. Reporting: OpsAnalitica boasts the most advanced reporting capabilities, allowing you to easily monitor and assess the performance of your locations. With comprehensive insights at your fingertips, you can make informed decisions and drive improvements effectively from anywhere.
  5. Notifications: Stay in the loop with OpsAnalitica’s real-time email and push notifications. Managers are instantly informed of any critical issues, enabling them to proactively manage their operations from anywhere, ensuring nothing falls through the cracks.
  6. Automated Tasks: OpsAnalitica streamlines the follow-up process and ensures compliance by automating task assignments and documentation. This feature guarantees that important actions are carried out and documented promptly, minimizing errors and enhancing operational efficiency.

Now, let’s address a common belief held by many managers: the notion that checklists add no value and can be ignored. The reason managers have this belief is that they have NOT been doing their paper checklists for decades and have never worked in a location that has been doing their checklists correctly. Essentially, most location managers have never worked in a location where they were rocking their checklists and watching their sales and customer satisfaction increase. We at OpsAnalitica have been debunking this myth for years, as demonstrated in my blog, “The Restaurant Industry’s Dirty Little Secret.” Over the past eight years, we have accumulated a wealth of evidence to counter this belief.

We have observed firsthand how locations that diligently complete checklists experience increased customer satisfaction. Our clients have achieved substantial returns on investment (ROI) by implementing checklists that monitor key performance indicators (KPIs) in real time. By promptly identifying and addressing issues, managers can resolve them on the same shift, before they escalate, ultimately preserving customer satisfaction.

In fact, one of our clients made a simple adjustment to a checklist question regarding employee punch-outs, increasing accountability for their managers, and resulting in an astounding annual savings of $300,000 across their chain! We have another client who uses the platform several times a day to have their managers check labor-to-sales ratios, so they find out about overstaffing during the shift when they can still take action. These examples highlight the immense potential of checklists and their direct impact on your business’s financial success.

With our latest analysis, we can unequivocally affirm that high checklist compliance is a driving force behind increased customer satisfaction and eventual sales increases. If you aspire to achieve a remarkable 5 to 9% boost in sales by merely ensuring your employees are doing what they are supposed to be doing already then OpsAnalitica is the solution you need.

Don’t miss out on this incredible opportunity to harness the power of checklists and unlock substantial sales growth. Schedule a demo with us today by clicking this link:

In conclusion, the definitive proof is in: daily checklists play a pivotal role in increasing sales and driving overall business success by making sure that your locations are clean, safe, and ready for guests. With OpsAnalitica as your trusted operations management platform, you gain access to dynamic checklists, scheduled tasks, advanced reporting, real-time notifications, and automated processes—all of which work in harmony to elevate your operational excellence and maximize your bottom line. Embrace the power of checklists and unlock a world of potential for your business.

Tommy Yionoulis

I've been in the restaurant industry for most of my adult life. I have a BSBA from University of Denver Hotel Restaurant school and an MBA from the same. When I wasn't working in restaurants I was either doing stand-up comedy, for 10 years, or large enterprise software consulting. I'm currently the Managing Director of OpsAnalitica and our Inspector platform was originally conceived when I worked for one of the largest sandwich franchisors in the country. You can reach out to me through LinkedIn.

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