Operations Data & Speed of Service

Operations data are the data points that are generated every meal period in a restaurant that directly affect sales and profitability.  Let’s break it down: Marketing activities remind your customers that you still exist.  People come in to eat at your restaurant.  You serve them food (operations) They pay and leave either happy or sad, …

Really Know Your Customers And What They Want

In this interview, we talk with Rob Siegal who owns Trajectory Insights, a consumer marketing and branding firm. He talks about how brands use this information to make more informed decisions and change themselves to stay relevant with their current and aspirational customers. www.trajectory-insights.com/ Trajectory Insights About Us: Trajectory Insights uses both data-driven quantitative and …

Maybe You Shouldn’t Do Checklists

How could paper checklists be bad?  Paper checklists are bad because people pencil whip them or lie on them.  We recently conducted a survey of over 100 restaurant owners and managers.  94% of respondents believed that their teams weren’t completing their checklists accurately. Which raises the question; why would a sane person have their team …